Thursday, September 10, 2015

Mac vs. PC Commercial Analysis

Apple Inc., in their commercial, “Out of the Box” (2006), claims that a Mac can be used right out of the box while a PC takes an excessive amount of time to set up. The commercial does this by using people to humorously represent a Mac and a PC; the Mac first lists everything he can do immediately after being purchased, then the PC serves as a contrast by describing all the steps he has to take to be ready for use, and finally the Mac jumps out of the box, telling the PC, “let me know when you’re ready!” The ad’s purpose is to show that a Mac, as opposed to a PC, doesn’t require a lengthy set up, in order to convince buyers to purchase a Mac over a PC. The commercial uses pathos, specifically humor and wit, to reel in prospective buyers.


1 comment:

  1. Nice job with your analysis. In your first sentence, you correctly followed the requirements (side note: Apple was named Apple Computer before 2007). Your second sentence does a great job detailing the commercial, but it may have been slightly better with a simple point summary instead of writing out the entire commercial, as it is a run-on. Great job on your last two sentences, as they have no issues, especially the fourth which delivers the correct content in an innovative way.

    ReplyDelete